On Cloud Nine

This key chain holder made by Duncan Shotton is really fun. It is just a small could that mounts on the wall, to hold your keys.

But what makes this key chain holder really unique, is that the keys are held in place by a magnet. This creates a magical "wow" effect when looking at it, and sets it apart from other key chain holders. It makes it seem that the keys are floating on cloud nine. Adding a magical experience to a design, by seemingly breaking laws of physics can really add to a product.

Found via SwissMiss.