Public Bench

What makes the construction process of the public bench below unique? (Other than it is made out of wood.)

Actually, it is more of a community bench, Everybody's Bench, rather than a public bench. That is because it has been constructed by passers by. The kiosk in the last picture contains tools they can use to build the bench.

The cool thing about having the general population build the bench, is that now they take ownership in it. It becomes something personal to them. How can you create a sense of ownership in your consumers?

Found via Core77.