FatMax just designed a new tape measure hook. It allows the tape measure to be caught on the top, or either side, instead of just the bottom.

This is such a simple innovation, but makes the tool so much more user friendly. It is a wonder no on has invented it before. Sometimes the most brilliant ideas for improving a product a sitting right in front of us. The key is having our eyes open, and constantly thinking, how can I make my product just a bit better.

Found via Core77.