Brilliant Strategy

Selling nothing for something is guaranteed to be profitable. Mattel accidentally stumbled on this last April fools, when the updated their fans about a "new" product, the wonder woman invisible jet. The product is shown below:

There was such a positive response online though, that at this Summers Comic-Con, Mattel will be selling the product for $5.Sometimes, potential markets come from the most hair brained ideas that were initially started as a joke. Note that in order to maintain resale value, collectors will have to keep the original packaging.

All it takes is a band of dedicated followers and you can sell anything. The important thing is designing an organization that has such a band. Found via Hot Wheels Collectors.